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“We are both native Montanans and we value a “handshake” approach to doing business – in that, we look one another in the eye and trust each other. “We really love that each Dee-O-Gee location turns into the local “hub” for pet lovers.” The same echoes in the way they operate their business. “The culture at each Dee-O-Gee is welcoming, empowering and rallies around our collective love for animals and the joy they bring to our lives,” says Josh.

One thing the box stores haven’t replicated is Dee-O-Gee’s giant fire hydrant, which is featured in each Dee-O-Gee location.īut what sets Dee-O-Gee apart from others in the world of pet services? The culture, exclaims Josh.

In fact, the model is now starting to be replicated by national chains and box stores. The retail product offerings coupled with high-end pet services makes Dee-O-Gee’s business model unique and very strong.

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They also serve the local pet community by offering boutique services such as professional pet grooming, dog daycare, and a DIY dog wash. Dee-O-Gee offers holistic pet nutrition for dogs & cats, all-natural treats & supplements, fun toys and unique gear for furry family members. Since many of the common “ailments” pets experience - dry skin, dull coats, allergies (itching and licking), gassy stomachs - are related to substandard food and inconsistent formulas.

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Their award-winning business model of unique pet products plus top-notch pet services creates a local “hub” of pet lovers. They currently have 3 operating franchise units and the 4th is on the way–opening in August 2019.ĭee-O-Gee’s tagline is ‘where EVERY day is a d-o-g day’ and exists to serve local pet lovers and help them aid their family pets to thrive. The original Dee-O-Gee location opened in the fall of 2008 and Josh & Holly are currently expanding Dee-O-Gee through franchising since 2017. “We truly feel like we are impacting people’s lives by helping their pets feel better and live longer/happier.” Further, Holly’s background in veterinary medicine (she was a lead Vet Tech a regional animal surgery center) together with Josh’s career in healthcare field creates a unique recipe for success for Dee-O-Gee in the thriving pet industry. “The more we looked into it, the more we liked the reliable growth (even in slower economic times) and the “making a difference” factor that is involved when helping people with their pets,” says Josh. Eventually, this turned into a passion and led to the brainstorming and business plans for Dee-O-Gee. “The holistic approach to Jericho’s treatments (and, the way we live our own lives) has become the centerpiece of the products and services we offer at Dee-O-Gee,” shares Josh.

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And the searches for holistic remedies for his skin issues, food allergies, and Atkins disease led the couple to notice a gap in their local marketplace. The Montana natives had rescued Jericho, an abandoned puppy-mill papillon, who was suffering from a range of health problems. “I love that part of being a business owner,” he says, “being in the fabric of a community.For Holly and Josh Allen, co-owners of Dee-O-Gee, it was a regular day until it changed the rest of their life. They donate dog food to the Heart of the Valley Animal Shelter in Bozeman, sponsor events at the shelter and the fairgrounds, and give a cut of their profits to their church. While the delivery service is only in and around Bozeman, regional one day shipping is also available.Īllen says having loyal customers has also enabled Dee-o-Gee to give back.

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The company’s new website has online shopping for everything in the store, and a full line delivery service that includes toys, treats and pet food. How important it is to support people who are your neighbors, instead of spending dollars at a big chain.” “We learned first hand the value of local small business to a local or regional economy. The grooming, which accounts for 25 – 30 percent of business, draws customers from Bozeman, Big Sky, Ennis, Livingston, Gardiner and Billings.Īllen credits community support for Dee-o-gee’s success, plus the number of dog people in Bozeman. They also offer dog grooming, healthy dog food and homemade gourmet dog treats.

The store, on eighth and Main in Bozeman, sells mostly eco-friendly products, manufactured in the U.S., and from “small mom and pop businesses,” Allen says. Not the best time to start a new business, Allen admits, but they’ve grown anyway, and now have five other employees. “I think pets enrich our lives.”Īllen and his wife Holly, both Montana natives and MSU alumni, started Dee-o-Gee in 2008. “Pet people, dog owners, generally are happy,” he says. He didn’t think it would be dog store, but he’s happy that’s how it turned out. By Emily Stifler Managing EditorīOZEMAN–Josh Allen always wanted own his own business.